All companies that sell products, brands, and services have one thing in common. They all want to gain the market’s attention by making people aware of their existence. The most effective way to do this is through advertising. Whether through paid announcements, print ads, radio/television broadcast, or over the internet, effective advertising is essential.
In this article, we’re going to take a basic look at what is known as “article marketing”. This tool is proving to be a very effective way to promote a company’s business and drive potential customers to said company’s web site. Article marketing is fairly simple. An article that is related to a product or service is written and mass published on the internet. A “resource box” is added to the end of each article. This “box” has a byline, author information, and most importantly, contains an html link to the company’s website. A well written and entertaining article can drive a good number of prospective customers to a company’s site.
As long as mass print has been available, the tradition of article marketing has been used, in one way or another, by creative professionals. Through print media, companies would slip in information about their businesses. What makes internet based article marketing so attractive is that it can be done for a fraction of what print advertising costs. The business information an internet article contains is submitted to article directories and websites. With the right tools, an article can be published in literally hundreds of directories. This has the potential to offer massive exposure for one’s business and advancements.
Finally, one must hire good content writers so the public will feel the information is coming from a credible source. Bad punctuation and grammatical errors are a sure fire way to drive away customers. Getting visitors, or “traffic”, to a website is tough business so a well written article is worth its weight in gold. Article marketing is time tested and generally acknowledged as the most effective tool for generating business traffic.
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-Marcus L Wilberry