3 Business Boosting Benefits Of Article Marketing

in Article-marketing
Getting targeted traffic to your website is extremely important, if you want to make it successful. It's understandable and not surprising that people always tend to think about traffic as either what you have to pay out of pocket, or what is free. But if you're just starting out, then you should go with a free method such as article marketing. If someone just walked up to you and mentioned, article marketing, what are your initial thoughts? Actually, article marketing is very simple and the benefits it can offer you in terms of online marketing are many. In this article we shall be discussing 3 such benefits to help you understand it better.

Pre-selling can be extremely effective if you know the proper way to do it, and that is just one huge advantage found in article marketing. There is solid capability when you know how to effective pre-sell, and it makes no difference if you're a product creator or an affiliate marketer. When you engage in effective preselling, you are speaking in a relaxed manner and just talking to a friend; your goal is to relax the reader and help them to look at your eventual offer in a different light. How can you accomplish that pre-selling with articles? It is the medium, the ability to reach, and then just having a regular conversation with people about their problems. For example, there are many Internet marketers who write 'review articles' that are nothing but straightforward reviews of products that they are preselling. Reviews and any preselling serves to create a neutral bridge between a cold prospect who has never seen you before and your marketing copy. Sure, a review is a form of presell that can be used very effectively; however, that is not the only way to approach pre-selling. Your aim with such an article is to recommend the product so that the prospect understands the benefits of it. If you're not marketing to an email list, you really need to stop and reconsider why not, and as you may already suspect; articles work very well for building a list by using a landing page. Of course you will use a landing page to gather optins, and then just drive traffic to that from your articles. You can do this by creating a squeeze page that collects email addresses and adds people to your list. The only place you want to, initially, send the reader when they click-through is to your landing page. Ok, now that wasn't hard, and it really is true that articles are very effective for creating your email list.

The most obvious benefit of article marketing is that you don't need to invest even a penny to get started with it. You'll discover that it's free to publish in online directories. But make no mistake about it because you will need to commit yourself to doing this if you're going to do it. Depending on how well you're prepared, you can publish articles and begin seeing results within a week or two. Always keep learning and writing your articles, and then in the not too distant future you'll be well on your way. Article marketing as it is used in web businesses will continue to provide powerful benefits to those who choose to use it. You are not restricted to any limitations when it comes to using articles, but you do need to expand your knowledge so you'll be more effective with them. The bottom line is that it works extremely well - so there you go.
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This article was published on 2011/04/04